Sales & Marketing

Sales & Marketing Strategy

Watershed’s sales and marketing strategy has been formulated with a clear objective: Quality founded upon a total commitment to wine innovation and style from vine to table.
The Margaret River Watershed Premium Wine business has enhanced the Margaret River region with a development of such quality that it will satisfy the most critical wine or viticultural enthusiast.
With a complete emphasis on quality, the primary 80 ha Watershed vineyard, 201 megalitre dam, modern cellar door facility, ultra-modern 1,800 tonne wine production facility, 1,500 square metre barrel store, 1,000 square metre fully airconditioned wine storage facility and Watershed’s award winning 200 seat restaurant & cafe make Watershed Premium Wines a development of ‘world class’ standing.
To complement these outstanding facilities, the Sales & Marketing Strategy is designed to ensure that award-winning Watershed Premium Wines reach the most discerning consumer.

Domestic Strategy

Tony Brandtman was appointed the inaugural National Sales & Marketing Manager in May 2006. Tony is supported by 10 sales team members in New South Wales, Western Australia, Victoria and Queensland. Watershed has appointed agents in the Northern Territory and Tasmania.
An important component of Watershed Premium Wines’ domestic sales and marketing strategy is to position its wines amongst other premium wine brands. To achieve this objective, sales and marketing teams target fine wine stores and quality restaurants in addition to the major wine sales retail outlets. In store tastings are conducted on a regular basis to provide further exposure for the Watershed brand.
Watershed Premium Wines has raised its public awareness by becoming the wine sponsor of a number of key children’s charities throughout Australia, sponsoring wines for major arts events as well as providing wine sponsorship for numerous local and regional organizations throughout Australia.

Export Strategy

With the slow growth in domestic wine sales, accompanied by an oversupply of wine grapes export markets have become a key driver in sales growth. Watershed has focused its marketing efforts on Asia and in particular China. The high Australian dollar has impeded export growth, however exports remain the primary source of growth for premium wine sales.

Cellar Door Sales

The cellar door sales facility is ideally located, just 4.8 kilometres south of Margaret River, on the major arterial road leading to and from the township. With extensive Bussell Highway frontage, it captures the passing tourist and, being in the “dress circle” amongst a number of well known Margaret River wineries, it is on any wine lover’s itinerary. These wineries include Leeuwin and Voyager Estates, Redgate Wines, Xanadu Wines and Cape Mentelle.
From the cellar door visitors have panoramic views over the Watershed Vineyard and its extensive dam (covering 10 hectares). Given its location and the design of the building, the cellar door is fast becoming an attraction for Margaret River visitors and wine enthusiasts, serving to enhance the premium image of the Watershed brand.
To enhance Watershed brand and label recognition, specially designed merchandise is sold. This includes clothing apparel, caps, giftware and accessories.

Cafe/Restaurant

The 200 seat restaurant and café, which opened in September 2003, will provide a seminar, convention and restaurant facility unequalled in the Margaret River region. Visitors will enjoy breathtaking views across the scenic Watershed vineyard and dam, whilst enjoying food and wine of the highest quality. Watershed’s restaurant is a very popular choice for Weddings. Watershed’s Functions Manager is able to tailor each wedding to match the specific requirements of the bride and groom on their special day.